Megan Fox Stars in Cheeky Ad for Erectile Dysfunction Drug: ‘Maybe I Was Born for This’

The actress tells PEOPLE why she hopes her Ro Sparks campaign can bring levity to ED and make it easier for couples to talk about intimacy

Megan Fox has played robots and demons. Now, she’s taking on a new role: an erectile dysfunction medication.

“I personally feel like maybe I was born for this.” Fox, 40, tells PEOPLE. “There’s not a better person to have been involved in this.”

In a cheeky new campaign from healthcare company Ro, Fox embodies Ro Sparks, the brand’s prescription treatment for erectile dysfunction.

“Why take something that is already a heavy topic and make it heavier?” she says. “It already feels serious, so let it feel fun.”

Ro Sparks is a compounded, 2-in-1 ED treatment containing sildenafil and tadalafil, the active ingredients in Viagra and Cialis, respectively. Although both ingredients are FDA-approved, the compounded medication itself is not. According to Ro, the treatment dissolves under the tongue, begins working in about 15 minutes on average and can remain active for up to 36 hours.

The ad, which is rolling out on television alongside a Times Square takeover, shows Fox posing for the camera in a skintight red catsuit bearing the Ro Sparks logo. As the embodiment of the medication, she delivers product information through a series of suggestive double entendres.

“If prescribed, I show up right at your door,” Fox says with a coy smile in the ad. “Don’t worry, my packaging is very discreet.”

Fox says the campaign’s humor does more than make the shoot entertaining. By approaching ED with levity, she hopes the ad helps dismantle some of the shame surrounding the condition and encourages men to speak openly about it.

“You’re not defective. Something’s not wrong with you,” says Fox, who recently ended a relationship with Machine Gun Kelly, with whom she shares an 18-month-old daughter, Saga. “You can talk about this. You don’t have to hide it.”

The actress says men often feel judged by their ability—or inability—to perform sexually. “Women experience all these standards we’re meant to live up to, whether it’s weight, appearance, youth, having perfectly smooth skin, a thigh gap or no hip dips,” she says. “For men, virility and sexuality are tied to their identity. So much of their masculinity, identity, ego is wrapped up in this issue…I think we need to remove that stigma and taboo, and educate people — men in particular — that [ED] is actually pretty common.”

Fox’s casting also places a woman at the center of a conversation that has traditionally been framed solely as a men’s health issue. 

Fox says ED can affect both people in a relationship, particularly when it interferes with intimacy. Women should be visible in this conversation because they are affected by it as well, she says.

“Anyone who’s been married or in a long-term relationship knows your sex life goes through peaks and valleys,” she says. “When it’s in those valleys, the conversations are very important. Transparency is very important, and your ability to support your partner and help them feel comfortable speaking about these things is very important as well.” 

Fox admits she initially expected to push the campaign’s creators to make the concept bolder. Instead, she found herself asking them to rein it in.

“I thought we were going to have to go back with a bunch of notes and be like, ‘Guys, this should be way funnier. This should be sexier. This should be more playful,’” she recalls. “We actually had to go back and be like, ‘Maybe we could dial it down a little bit,’ because they really went for it with some of the jokes and the innuendos — which I love.”

Ultimately, Fox says her philosophy is simple: “Life is short, and it should be fun. You should be able to laugh and enjoy yourself.”

More than anything, she hopes the campaign helps couples approach ED as a shared challenge rather than a source of embarrassment.

“We’re on the same team,” Fox says. “We want the same thing. Let’s do this together.”

Via: People