SPLITTING HEIRS Meghan Markle cuts ties with Netflix after fearing her jam brand was being ‘held back’ by ‘cautious’ streamer

MEGHAN Markle has split from Netflix and is taking “complete control” of her jam empire ‘As ever’.

The $350bn streaming giant became a partner and invested in As ever when it was launched 12 months ago to sell the likes of jam, rose wine and flower sprinkles.

But insiders say Montecito-based Meghan, 44, is relieved to be able to “go it alone” after fearing As ever was being “held back” by “cautious” Netflix. 

It comes months after Netflix axed her lifestyle show ‘With Love, Meghan’ after two series and amid scathing reviews.

The As ever split was mutual and the former working royal remains “on good terms” with Netflix supremo Ted Sarandos, it is said.

Harry and Meghan still have a ‘first-look’ deal with the streaming giants with projects in the pipeline.

A source said: “Meghan is still on good terms with the Netflix team and close personal friends with Ted (Sarandos) so hasn’t wanted to upset him, but is very happy to have full control of the company.

“It’s a good time for Meghan to have complete control, given recent successes.

“Netflix have been a good partner, but she’s wanted to go global with the brand for some time, but has been held back by the more cautious Netflix team.”

Netflix provided backroom staff and development teams when As ever was unveiled in March 2025 – which are now being organised by Meghan.

As ever products were previously only available in the US but there are now plans for the jam and flower sprinkles to be sold globally.

Unveiling As ever last year Meghan said: “Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.”

But last year it was claimed it was struggling to cope with demand and sales figures after a glitch in the website.

Sources close to Meghan claimed she had actually sold up to 870,000 jars of jam and they were “flying off the shelf”.

As ever does not release sales figures but it is understood stock continues to sell out.

Its best-sellers include the $15 flower sprinkles, $15 fruit spreads, $14 teas and $64 scented candles.

For the past year, products have only now been available online in the USA but it is expected to expand to Australia, New Zealand and Britain.

The jam is technically a fruit spread as it uses less sugar and more fruit, but some food critics say it is runny and too sweet.

A spokesman for Meghan said: “As ever is grateful for Netflix’s partnership through launch and our first year.

“We have experienced meaningful and rapid growth, and As ever is now ready to stand on its own.

“We have an exciting year ahead and can’t wait to share more.”

A spokesman for Netflix said: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life.

“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

Harry and Meghan signed a ‘first look’ deal with Netflix after their £100m contract ran out last year.

Their movie ‘Cookie Queens’ which premiered at The Sundance Festival was not picked up by Netflix.

And although the Sussexes bought the rights to book ‘Meet Me at The Lake’ two-and-a-half years ago, the movie still remains in development.

Via: The Sun